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The Importance of the Business Card

<p>You finally decided to go to your first networking event. You choose to go because you need to find new customers and projects. However, you are nervous because you will meet a lot of strangers. You then prepared yourself a little presentation and dressed well for the event. Everything should go right, no? During the evening you discuss with a potential customer and he asks for your business card. Terror! You do not have any and your guest forgets your name the next day. What can you do in order to avoid this situation?</p> <h3><strong>Why is it still important to have business cards</strong></h3> <p>You might ask us why business cards are still important today. In fact, we now have access to many technological tools that help us connect with other people, whether it is emails or social media. What can a little piece of cardboard change?</p> <p>To start with, it is still important to have its own business cards because it is not everybody that feels comfortable with social media or technology even today. It is also very simple to give your business card during a networking event and store them in a wallet. Furthermore, you can also take notes directly on business cards to help you reminder important information on the people you just met. It is the same thing for your potential customers. It would be a shame that somebody wishes to contact you but has forgotten your name for instance.</p> <p>You are projecting a professional image when you have your own business card. Then yes, you should take the time to invest in the creation of your cards because it is a tool you should not neglect in 2019. If you do not feel comfortable with creating your cards, you can ask an agency, a graphic designer or even a printing company. They will surely help you choose what is best for you.</p> <h3><strong>Rules to follow when creating your business cards</strong></h3> <p>As with everything else, there are good and bad business cards. There are then rules to follow to make sure your card is reflecting you in a professional and positive way. First, your business cards must provide information such as your name, your role, the name of your company, and ways to reach you (phone number, email address, address), at least. Your company&rsquo;s logo must also be there but you can, however, place it on the back of your card. Make sure to not overload your card and that all your information is clearly visible.</p> <p>You can also choose a specific font or colors that represent your company but make sure that everything ends up harmonious. As mentioned in the article <a href="https://www.freelogodesign.org/blog/2017/03/09/business-cards-the-dos-and-donts" target="_blank">Business Cards: the Do&rsquo;s and Don&rsquo;ts</a>, check your spelling before the printing. It would be a shame to leave a spelling mistake or an error in your phone number, right? Regarding the dimensions, most business cards are rectangular shaped and 2 inches high by 3.5 inches wide.</p> <p>There is one last thing to remember when you create your business card: the material. You surely want your business card to be more robust than a sheet of paper. Therefore, it is not the moment to try to save a few dollars by choosing a low-quality material. First, your potential customer would notice it and then your card would wear out quickly. It is true that there exists a lot of different materials and finishes for your cards. You can choose for instance thick cardboard, clear plastic, as well as recycled paper. &nbsp;There are as many different finishes available. There are matte, gloss and satin finishes... Rely on your values and ask for examples before making a choice.</p> <h3><strong>How to stand out?</strong></h3> <p>During a networking event, you want people to remember you for good reasons. Make sure you do the same with your business card. It is not because you are an accountant that your card must be dull. There are many ways to stand out. <a href="https://www.freelogodesign.org/blog/2018/10/29/4-ways-to-make-your-business-cards-original" target="_blank">FreeLogoDesign</a> suggests you work the borders, try the vertical format or try unusual materials. Keep and be inspired by the cards that you find attractive and of good quality. You can also find many types of business cards on Pinterest!</p> <p></p> <p>In conclusion, we hope that the next time someone will ask for your business card, you will proudly offer it. Do not forget that it is a work tool, a promotion tool. Make it as a reflection of you and your business and make sure you always have some on you. Who knows what this little piece of cardboard can bring you as new customers or contracts!</p>

Ariane